Our journey (5 am – 8:30 pm) to Cape Coast and the Central Region started and ended in the dark of Accra.  But it was filled with brilliant color, African heritage and emotional impact.

After a delightful breakfast en route with Kweku and his friend from the University of Ghana, we arrived in Cape Coast and encountered a memorial celebration in honor of the Ghana’s late President John Atta Mills.  The current President of Ghana, John Mahama,  was in attendance for this 1 year memorial of Atta Mills’ death. Security was tight, as various musicians performed and dignitaries gave their tributes.

President Atta Mills is beloved by Ghanaians, and many people honored his memory by wearing clothing emblazoned with his picture.  (When I expressed my admiration for her dress, this lady offered to make me a similar version!)

After the service, we were moved by the emotional tour of the Cape Coast Castle,  a World Heritage Site. The Castle was one of the largest slave-holding sites in the world during the colonial era.  The men’s dungeon could hold up to 1000 men for 3 months while they awaited their transport via a crowded ship to England or America.  The conditions were horrendous.  It is very sobering to see how humanity can treat one another.  The loud clang of the closing “Door of No Return” brought the serious situation home.

Barak and Michele visited the sight in 2009, and our guide said that Michele’s ancestors probably passed through this castle.

After the tour, we headed to Victoria Park for  Panafest – the Pan African Historical Theatre Festival, which celebrates African Heritage and History. It was a music-filled event with lots of drama. The reenactment of a march of slaves was gruesome.

But, the general mood of the Chiefs from the various tribes was joyous and jubilant.  They were decked out in beautiful traditional outfits, complete with abundant gold jewelry and ornaments.  The Chiefs visited one another, traveling from tent to tent under the shelter of an umbrella held by one of their tribe.

After the Festival, we traveled north for 12 kilometers to see the Elmina Castle – the oldest Castle along the coast,  dating from 1482.

At the Elmina lagoon, the fishermen were headed out for their all-night journey.  The sights and sounds were vibrant and lively.

We didn’t have enough time to do the Elmina Castle and town justice, so a return trip is in order!

On July 18, Stanford SEED celebrated its official launch in a two distinct parts. In the morning, government officials from Ghana, Nigeria, and Cote d’Ivoire spoke in a formal ceremony at the College of Physicians and Surgeons.  The speeches were about the commitment the governments to focus infrastructure improvement in the areas of job training, electricity, logistics and the availability of equity financing in order to foster growth in business and employment. All the ministers expressed enthusiasm for the SEED program and Stanford’s commitment to aiding the business sector in West Africa.

The “dress code” in the morning was Business Formal.  So, as coaches, we “dressed as brothers (and sisters)” for the occasion.  Here we are on the red carpet with Gina Jorasch, the SEED Director for Alumni and Student Programs:

The evening called for a party at the Stanford SEED Center.  We invited the participating entrepreneurs and their spouses, as well as local business professionals and local academics.  A local tailor created a Ghanaian outfit for the Stanford staff and the coaches.  Now we were truly dressed as brothers!

Ed’s sister saw this photo and pronounced that we looked like “Homecoming King and Queen”!

Since our name tags read “Bill Coach” and Ed Coach”, perhaps they are actually brothers!

And maybe Jan and Melissa are siblings too!

All the gals sported dresses with different design.  (My only request of the tailor was, “Please, no peplum or ruffles around the hips!”  He replied, “But Madam, most Ghanaian ladies prefer to accentuate their hips.”  When, he saw my reaction to this, he noted my request and made the dress to fit my preferences.

The party featured a great band, with a vocalist who has appeared all over the world, and members of the National Dance Theater of Ghana. The entertainment was fantastic. It was also fun to meet others in the expat/NGO community as well as more members of the Stanford diaspora in West Africa.

Even though it was exhausting—and the staff and the thirty entrepreneurs in our Immersion Week had to “report for class” at 8:00 the next morning—the SEED launch was an enormous success!

“If you want to walk fast, walk alone.
If you want to walk far, ​walk together.” ​​
African Proverb

“Walking together” sums up the spirit of the Stanford SEED program. But before the Accra Center’s opening at 2 pm on Sunday, the Stanford team had to “work together” to get it ready for action. This extended the meaning of an “all hands” meeting! We balanced desks, moved chairs from room to room, and hauled furniture up the stairs. Trying to employ the traditional Ghanaian way of carrying heavy items, Gina, the Director for Alumni Relations for SEED, and Jan balanced the desks on our heads!

We also assembled the rotating white boards for the Design and Innovation workshops. Since the pen tray had been put in too high, Ed and Jan became the “rework team” to move the tray lower so the board could rotate effectively. Naturally the boards came without any assembly instructions, so team had to create a process that worked. By the time the team was done with all 10 boards, we were experts, but the job was finished.

Before the guest arrived, the sign crew (construction employees) put up the sign for the Center:

And it was perfectly in place to welcome the companies on Sunday.

Even the signs on the street corners were in place. This is important, because there really aren’t addresses in Accra – people reference their whereabouts based on landmarks and “close to” locations.

The companies began arriving at 2 pm on Sunday and the energy level of the room started to rise. Since most of them didn’t know each other, it was a great chance to meet and greet others from the five West African countries represented in the program. By the end of Day 2, we were working in teams – designing prototypes of new products and brainstorming ideas that will form solutions to client problems.

On Day 3, we were decked out in Stanford garb. We created storyboards for our proposed solutions…

And even performed a play for a client company to show how they could improve corporate communication!

The first three days have been a blast.  Three Stanford faculty members are here — each with a different, engaging style.  We are learning about design thinking, leadership, and supply chain management.  The executives from the companies are terrific. As coaches, we are delighted to “walk together “with this great team.

Thursday is the official public launch of the Center, complete with local dignitaries and officials. More to follow!

Hitting our heads on the van ceiling because of the bumpy dirt roads; waiting for 4 ½ hours for a 45 minute flight back to Accra from Lagos, Nigeria; rising at 5 am to catch the 6:50 flight to Kumasi, and other logistical hassles has not diminished our sense of inspiration and appreciation for the entrepreneurial spirit that is alive in West Africa. Persistence, perseverance, succeeding amidst all odds … these business folks may get knocked down, but they get right back up to keep fighting the good fight.

So far we’ve visited a wide range of business – paint manufacturer, soybean factory, organic farm, furniture maker, makeup training center, mobile technology company, and micronutrient processor among others. Each of these entrepreneurs who have built these companies will be participating in the Stanford SEED program. They will all assemble at the Stanford Center in Accra for an intensive week of business training (July 14 – 20) and then the coaches will work one-on-one with them on their individual issues from July 20 through December 15.

We’ve learned about the issues and opportunities facing these businesses and look forward to digging in to the details when we’re assigned to our selected firms.

Along the way, we’ve learned:

It takes a lot of work to process twenty tons of soybeans each day! The factory runs three shifts a day, except on Sunday. For an estimated salary of $3 – $5/day, these workers roast the soybeans, extract the oil and extrude the byproducts into dried chunks which are then ground into poultry feed. The shells are used for fueling the roaster; nothing is wasted. This is a multi-step process where several people need to carry large loads of beans on their heads between the steps. (When the average income of the “bottom of the pyramid” in a country is under $2/per day, this wage is a significant step up!)

Empowering women to offer makeovers and sell makeup to their neighbors and colleagues has created many success stories. The graduates of “Makeup ‘U’” (our name…) have created their own businesses selling African-centered makeup (not unlike Mary Kay in the US).

Growing and selling organic produce opens up the door to better nutrition and more delicious meals for local Ghanaians. We were especially enchanted by the restaurant opened by the entrepreneur to showcase her products as well as to use vegetables that are not quite “pretty enough” for sales through supermarkets.

Getting to and from these businesses, we’ve been traveling in a van, accompanied by Kwabena Amporful, a very accomplished young Ghanaian GSB grad working with the program. He has developed personal relationships with many of West African entrepreneurs over time, and has shared his contacts and insights with us.

Also, from the van, we’ve witnessed other entrepreneurs, who may not be in the Stanford program, but who hawk their wares each day to make ends meet and provide products and services to greater Accra. These sales folks are working on “George W Bush” highway.

Luckily, this seller made a transaction.

Another sales person was delighted when Jan purchased a hand-printed African shirt. She even altered it to fit in 20 minutes!

Our introduction and orientation to West Africa winds up on Sunday when the “intensive week” begins at the new Stanford SEED Center in Accra. We have enjoyed our meetings with entrepreneurs over the last week and look forward to meeting the others in the thirty-company cohort on Sunday.

We landed in Accra, a city of 4 million, from Namibia (population 2.1 million) and were instantly struck by the heat, color, and energy of our new home. Looking at our fellow travelers on Air Namibia, we assumed that we would be the only folks in the “non Ghanaian citizens” line at immigration, but this was incorrect. Instead, other planes had landed at the same time and this queue was teaming with Africans in local dress. Many fabrics and styles were represented– a kaleidoscope of color! Immigration was quite slow, as everyone seemed to have some type of story to explain to the immigration agents.

The next morning we reunited with our group of coaches and took this picture on the roof of our building overlooking the airport and greater Accra. Melissa Nsiah, a Stanford grad from 2008 is managing our orientation. She has been very helpful since she lives in Accra, but grew up in New York! Pictured here are: Melissa, Bill Scull, Jan, Ed, Clinton Etheridge, Kweku Flemming.

We have settled in to our apartment in the Airport Residential section of Accra. We share a 3-bedroom fifth floor apartment with Clinton. Bill and Kweku are across the hall. Since we’re the only couple, we have the master which is filled with natural light. Nice! In fact, it’s bigger than our bedroom in SF. The living room is very spacious–perfect for group meetings and dinners on our laps with colleagues. There is air conditioning throughout, so it is quite comfortable. Our neighbors include two guys working in Security at the Saudi embassy (who waved at Jan when she went out on the deck in her pj’s the first morning.) They later invited us up for a beer! There’s also a gal working for UNICEF upstairs who apparently jogs every morning.

Our building has a reasonable gym on the roof with a treadmill, spin bike and all-in-one gym for weights. We’re hoping for air conditioning in the gym soon. One of the most important features of our compound is the diesel generator which is supposed to kick in whenever electricity from the grid dies. Reliability of power is a very major issue throughout West Africa so virtually every building has a generator for backup power. Our building generator is huge, resembling a freight locomotive albeit without the wheels.

Our neighborhood is a mix of old and new. Our building is two years old, but people have only moved in recently. Down the street is Auntie Paulina’s vegetable stall which provides fresh fruit daily. Also nearby is the Diplomat’s liquor store. The shopkeeper took one look at the five us and declared that we were instantly diplomats (and thus able to purchase French wine, chocolates, and other goodies.) There are two other six story buildings going up around us. Soon the sunlight for the remaining one story homes in our neighborhood will be eclipsed by these buildings, and we think these smaller properties will soon be torn down to make room for bigger and better. There seems to be no zoning, so business are located right next to residences –sometimes even in the same building. We are also down the store from the Koala grocery store, which seems to be owned by Lebanese shopkeepers. There’s a wide assortment of items, including Ghee, cassava, baguettes, hair straightener, and ice cream. Our apartment even comes with our “house boy”(that’s what he’s called), named Francis, who cleans, irons, runs errands, and helps out whenever possible. He has a shy smile and is very helpful.

Traffic is crazy! We are lucky to have a driver to navigate the streets. After our first day, even Ed said he wouldn’t be driving here! Every street is teeming with hawkers — salespeople who carry food or other merchandise on their heads and sell them to passengers in the passing cars. They walk up and down the middle of the street hoping to make a transaction through the window. You can buy a ThighMaster, fresh fruit, coffee mugs, phone cards, clothing, electrical adapters, etc. We have yet to purchase anything through this method.

The local people are extremely friendly and hospitable. They call us “auntie” and “uncle” or “madam” and “sir”. No question is too small or off limits. We have visited the local bars and pizza parlors (!) and made new friends.

Our team of five has begun to bond. We all feel honored to be a part of the SEED program and look forward to the weeks ahead.